Saturday, October 24, 2009

Flash Mob at Raffles Place (CBD)

Some 200 people took passers-by at Raffles Place by surprise when they started dancing?! It’s not common to see street performance here, let alone Flash Mob. But this is real, see this “Flash Mob” on YouTube.

It’s latest marketing stunt from HTC. The staged “You Revolution Dance” is to send out new marketing message that HTC’s product design philosophy is centered around YOU (human, end-user) rather than packing more technologies or features into their products. See here for interview with HTC and marketing team.

No comments:

Post a Comment